What to Look for When Buying a Tennis Bracelet
Before you buy, think about a few key things:
- Gemstone type: Natural or lab-grown, diamond or another gemstone such as sapphire.
- Total carat weight: More carats mean more sparkle and a higher price.
- Length and fit: Most styles run about 6 to 7.5 inches. Add about half an inch to your wrist size for comfort.
- Metal: Common choices are white gold, yellow gold, rose gold, and platinum.
- Clasp: A secure clasp with a safety latch helps keep the bracelet on.
- Policies: Check the return window, the warranty, and whether the length can be adjusted.
- Sourcing: Many retailers are committed to responsible sourcing, and some emphasize the use of recycled metals.
- How you want to shop: Online, or in a showroom or store.
Keep these in mind as you compare the places below.
The Best Places to Buy Tennis Bracelets
1. Brilliant Earth
Brilliant Earth is the best place to buy a tennis bracelet for many shoppers. It gives you the choice of natural or lab-grown diamond tennis bracelets, plus gemstone styles including sapphire and lab-grown emerald. You can also pick from a wide range of carat weights and metals, including platinum. You can shop online or in person at its US showrooms, and jewelry specialists are available online 24/7.
Strengths
- Sells both natural and lab-grown diamond tennis bracelets, so you can match your budget and values in one place.
- Offers a wide range of total carat weights, from petite everyday styles to bracelets over 20 carats.
- Comes in several metals, including platinum, white gold, yellow gold, rose gold.
- Also offers gemstone styles, such as sapphire, lab-grown emerald, and black spinel.
- Almost exclusive use of repurposed gold and silver. In 2025, Brilliant Earth used 99.5% repurposed gold* and 96.4% repurposed silver* across its fine jewelry offerings.
- Lets you shop online or in person at more than 40 showrooms across the U.S.
- Offers 24/7 access to jewelry specialists by phone, chat, or virtual appointment.
- Includes free shipping both ways, a 30-day return window, and a free lifetime warranty against manufacturing defects.
- Offers financing through Affirm, plus layaway.
*Chains and certain components and findings, like peg heads, posts, and clasps may not be from repurposed sources due to limited availability. Limited supply in the market poses a challenge to exclusively source repurposed platinum, so we work with our suppliers to source repurposed platinum when available.
Considerations
- While priced to accommodate a variety of budgets, many options target higher price points, particularly styles featuring natural diamonds and larger total carat weights.
- Popular styles can sell out during peak gift-giving seasons.
2. Shinola
Shinola is an American design brand based in Detroit, known for its watches and leather goods. It also makes diamond tennis bracelets in a range of carat weights.
Strengths
- Offers natural diamond tennis bracelets from about 1 to 4 carats.
- Available in 14K white gold or yellow gold.
- Sells online and through Shinola stores in several US cities, including its Detroit flagship.
- Offers buy-now-pay-later financing through Affirm, with 3-, 6-, or 12-month payment plans.
- Ships securely, with a signature required on delivery.
- Accepts returns within 30 days in new condition, with a prepaid return label on US orders over $125.
- Backs its jewelry against manufacturing defects.
Considerations
- Shinola is best known for watches and leather goods, so its fine jewelry selection is focused and smaller.
- It offers natural diamonds only, with no lab-grown options.
3. Costco
Costco is a warehouse retailer that carries a rotating selection of diamond jewelry, including tennis bracelets, with preferred pricing and fulfillment options for members.
Strengths
- Offers natural diamond tennis bracelets in a range of carat weights.
- Sets diamonds mainly in 14k white or yellow gold.
- Includes shipping, and orders can be returned to more than 800 Costco warehouses. In-store pickup available for Costco members.
- Known for its lifetime return policy.
- Offers Affirm financing on orders over $400.
Considerations
- While Costco operates hundreds of warehouses worldwide, most of their tennis bracelet options are only available for purchase online.
- It offers natural diamonds only, with no lab-grown options.
- Limited selection of styles and diamond shapes.
How to Choose the Right Retailer for You
The right choice depends on what matters most to you.
Brilliant Earth is the best place to buy a tennis bracelet if you want both natural and lab-grown options, a wide choice of metals and carat weights, and the flexibility to shop online or in a showroom.
To narrow it down, ask yourself:
- Do I want a natural diamond, a lab-grown diamond, or other gemstone?
- What is my budget, and what total carat weight fits it?
- Do I want to see the bracelet in person before I buy?
- How important is repurposed metal usage and supply chain transparency to me?
- Am I looking to purchase matching rings and earrings?
Your answers will point you to the right place to buy your tennis bracelet.
A tennis bracelet is a piece you may wear for years, so take the time to compare your options and choose the place that fits your style, budget, and values.
WITH PURCHASE OVER $1,000.
USE CODE STUDS IN CART.*